Location Address: 100 Yonge Street– Hybrid (In Office 6 times a month, X2 per week) outside of GTA once or twice per year.
Contract Duration: 12 months
Possibility of extension: Depending on performance as well as the work done
Conversion to FTE Depending on performance as well as the work done
Number of Positions: 1
Schedule Hours: 9am-5pm Monday-Friday (No overtime)
Reason: Extra support needed
Story Behind the Need
Business group: CB Marketing and Digital Growth
We perform marketing analysis on what's driving our count acquisition, client acquisition, and prospect acquisition. We help the bank to make their overall revenue targets. We get into the details and provide that back to the business to show them exactly what they're doing well and in areas that were underperforming and what are the things that we can do to improve business results.
The BA will be supporting 3 business lines, Sponsorship Business, Loyalty Business and Customer Segments
Candidate Value Proposition:
As an Analyst, Digital Sales Strategy, you will be responsible for measuring, analyzing and managing the performance of Digital Sales across multiple business lines to drive towards our strategic sales targets for Canadian Retail Banking. You will also be responsible for understanding how marketing, seasonality, campaign cycles and processes impact digital sales across all digital sales channels, including Authenticated (owned) and Public channels. As a member of the Digital Sales Growth & Performance team, you will be involved in supporting digital sales reporting, in-year sales performance management and identifying opportunities to drive value through strategic initiatives.
Typical Day in Role:
• Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• You will partner with Business lines, Digital Journey Managers, Digital Acquisition Specialists and other Marketers to ensure that Scotiabank positively performs to our annual and strategic digital sales targets
• You will partner with Digital analytics to support monthly reporting and ad-hoc requests to generate insights to drive performance management across multiple business lines and Digital Sales overall
• You will partner with Product teams and Business Partners to provide a digital sales lens for ongoing and upcoming initiatives as an SME
• You will help identify opportunities to drive digital sales in both the short-term and long-term
• You will develop frameworks and processes to manage roadmaps and strategic initiatives
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Actively pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Champions a high-performance environment and contributes to an inclusive work environment.
Candidate Requirements/Must Have Skills:
1) 2+ years of experience in Banking, Data Analysis and Reporting, or Business Strategy using Excel and Powerpoint.
2) 2+ years of experience working with data sets and can effectively derive insights
3) You have proven success working collaboratively within cross-functional and distributed teams based on strong team spirit, solid work ethic and good communication skills
4) Experienced with building relationships and influencing decision-making at senior levels of engagement and a strong sense of independence
Nice-To-Have Skills:
1) Strong knowledge of Adobe Analytics, Power BI, and Tableau
Soft Skills Required:
• Know how to identify opportunities through insights to drive performance for digital sales
• Have strong written and verbal communication skills with attention to detail.
• Are passionate about aligning strategy to business goals
• Collaboration in diverse teams and settings
• Passionate about Innovation and Innovative technologies
• Being able to work up- down within the organization
• Excellent written and communication skills to clearly express concepts and ideas.
• Ability to work as part of a team, as well as work independently with minimal direction.
Best VS. Average Candidate:
The best candidate will have experience in Banking, Data Analysis and Reporting, or Business Strategy and using Excel and PowerPoint. Someone firmly rooted in data-driven decision-making, a strong understanding of Digital Banking and Banking products and the ability to effectively define, socialize, and execute on strategy.
The best candidate is a customer-oriented with a proven track record.
Education & Certificates:
Bachelor’s degree, or related relevant work experience within digital sales environments
Candidate review and selection:
2 rounds – 1st round with Hiring Manager, team member 30 mins MS Team interview and 2nd round with Hiring manager and Director, 30 mins MS Team interview.
Introduction, and talk about the experience and behavioral questions.