Typical Day in Role:
• Accountable for campaign fulfillment and analysis to support business strategies for the Retail Payments & Unsecured Lending portfolios.
• Deliver tactical knowledge to facilitate the execution of marketing strategies that will enable profitable growth of customer base, increase customer engagement, and optimize revenue margins for the business.
• Work with multiple stakeholders and partners within and outside Scotiabank to execute strategies based on excellent analytical, database marketing, communication, and relationship management skills.
Accountability 1 – Campaign Fulfillment and Analytics
• Work closely with multiple stakeholders including Business, Marketing and Finance team to complete the manual fulfilment for unsecured lending portfolios.
• Collaborate with Retail Payment & Unsecured Lending team to profitably grow customer base. Proactively provide strategic analyses that will assist the business to optimize new & existing accounts and product mix from various channels. Identify opportunities to grow unsecured lending customer base within multiple segments of customers
• Continuously enhance knowledge of business/product strategies, competitive practices, market insights and other policies, technical processes, and advanced analytical tools/methodologies to best provide business solutions to all key constituents.
• Effectively manage and prioritize multiple business initiatives, projects, and ad-hoc analysis with business stakeholders and/or external partners/consultants.
Accountability 2 – Measurement and Reporting
• Create ongoing reporting/measurement of acquisition/engagement campaign strategies relative to the pro-forma/plan. Provide actionable insights and recommendations to incumbent’s manager and other stakeholders on an ongoing basis to maximize business results and enable the creation of an ongoing learning loop.
• Responsible for recurring reporting to monitor overall portfolio performance.
• Identification of portfolio trends and key statistics using advanced analytics; Effective and timely communication of strategic and operational results to the business team.
• Providing analytical support and profit insights on a regular and ad-hoc basis within Retail Payment & Unsecured Lending team focusing towards driving business growth and profits.
Candidate Requirements/Must Have Skills:
1) 3+ years of analytical experience, including statistical analysis
2) 2+ years’ programming and data analysis experience with SAS/SQL
3) 2+ years’ experience in Marketing, Campaign Analytics, or Finance
4) Experience with MS Suite: Microsoft Word; intermediate Excel (Pivot tables); intermediate PowerPoint, basic Power BI
5) 1+ year programming skills in Python and/or Hadoop platforms
Nice-To-Have Skills:
1) 2+ years’ experience in Banking Industry
2) Knowledge of/experience with retail revolving products (Credit Cards and Line of Credits) is a strong asset
3) Experience with Google Cloud Platform
Education:
Bachelor’s degree in the following fields preferred: Computer Science, Finance, Economics, Business Administration, Engineering or Statistics
Big Data certifications an asset
Google certifications an asset