Typical Day in Role:
Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey
Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers
Document and implement business requirements to deliver key customer interactions across multiple channels
Analyze and synthesize data around campaign presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement
Act as liaison between analytics, technology, quality assurance, business stakeholders and channel partners
Provide subject matter expertise on customer contact and support data validation activities
Support production incident investigations and inquiries through our department help desk email
Candidate Requirements/Must Have Skills:
1) 8+ years of relevant work experience, preferably within the banking or retail industry
2) 8+ years’ experience with relational databases and SQL (e.g. SQL Server, DB2, MySQL, Google Cloud Platform, SAS etc.)
3) Experience working with multiple business partners and delivery timelines in a mid to large sized and fast-paced type of organization
Nice-To-Have Skills:
1) Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred
2) Certified with Pega Decisioning Consultant (PCDC) an asset
3) Experience with targeted leads/campaign execution and segmentation an asset
4) Demonstrated experience developing and delivering marketing communications in a multi-channel marketing environment an asset
5) Experience with data visualization tools (e.g. PowerBI)
Soft Skills Required:
• Self-motivated, strong quantitative skills, attention to detail, a high aptitude for problem solving and a natural interest in understanding customer behaviour
Education:
Bachelors in related field
Analytical background with a quantitative focus, such as statistics, applied mathematics, economics, computer science
Certified with Pega Decisioning Consultant (PCDC) an asset