Typical Day in Role
• Champions a customer-focused culture to deepen client relationships and leverage broader client relationships, systems and knowledge.
• Be accountable for supporting the implementation and optimization of client’s SEO strategy in Canada
• Regularly perform detailed keyword research, analyze search trends, and provide insights and opportunities for client that will deliver the SEO commercial and strategic goals.
• Review technical SEO issues, such as including site architecture, URL structures, and recommend fixes
• Collaborate across various teams to ensure new pages and projects are optimized for search from the moment of launch.
• Support client’s content team for content ideation, development, design and delivery. Advise on best practices needed for technical implementation of new content through detailed content briefs
• Develop appropriate metrics for SEO-related projects, measure against goals and build the necessary reports to communicate performance
• Help design SEO experiments, test tactics for additional opportunities for organic growth
• Understand how the client’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
• Actively pursues effective and efficient operations of his/her respective areas in accordance with client’s Values, its Code of Conduct and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations concerning operational, compliance, AML/ATF/sanctions and conduct risk.
• Champions a high-performance environment and contributes to an inclusive work environment.
Candidate Requirements/Must Have Skills:
• 5+ years of experience in digital marketing, with demonstrated expertise in SEO and digital content strategies and execution.
• Hands-on experience Technical experience and knowledge in HTML, CSS, JavaScript
• 5+ Experience with SEO Tools including Ahrefs, Clearscope, OnCrawl, Screaming Frog or similar industry tools
• Solid understanding of Google Search Console in order to inform and make data-driven decisions
Nice-To-Have Skills:
1) Prior financial institution experience
Soft Skills:
– Strong Leadership Qualities
– Extroverted and Outgoing
– Excellent Communication and Interpersonal Skills
– Ability to adapt to new software
– Quick learner
-Attention to detail
Degrees or certifications:
– BA in (Marketing, business or related areas) or years of experience in the field