Senior Technical Business Analyst – IT

Senior Technical Business Analyst

Typical Day in Role:
• Collaborate with business stakeholders to understand and document business requirements related to marketing technology solutions within the Adobe ecosystem.
• Translate business needs into detailed technical requirements and user stories.

Adobe Technology Expertise:
• Possess comprehensive knowledge of Adobe Marketing Cloud solutions, including AEM, CDP, AEP, AJO, and AAM.
• Stay informed about the latest updates, features, and capabilities within the Adobe Marketing Technology ecosystem.

Solution Design:
• Work closely with technical teams to design solutions that align with business requirements and leverage the capabilities of Adobe marketing technologies.
• Provide insights into the feasibility and impact of proposed solutions.

Data Management and Integration:
• Collaborate with data teams to define data requirements and ensure seamless integration between Adobe marketing technologies and other data systems.
• Ensure data consistency, quality, and compliance with relevant regulations.
• User Acceptance Testing (UAT):
• Develop and execute test plans for marketing technology solutions, ensuring that they meet business requirements and are free of defects.
• Work closely with business users to gather feedback and address issues during UAT.
• Documentation and Training:
• Create and maintain comprehensive documentation for technical solutions, configurations, and processes.
• Provide training and support to end-users to ensure effective utilization of Adobe marketing technologies.

Must haves:
1. 10+ years of previous experience as a Technical Business Analyst with a focus on the Adobe Marketing Technology ecosystem.
2. In-depth knowledge of Adobe Experience Manager (AEM), Customer Data Platform (CDP), Experience Platform (AEP), Journey Optimizer (AJO), and Audience Manager (AAM).
3. Adobe certification in relevant marketing technologies (at least 1 certification)
4. Familiarity with marketing analytics and reporting tools.
5. Experience with Agile/Scrum methodologies.

Nice to have:
1. Previous FI experience – insurance and banking

Soft Skills
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.

Education and Certifications: Bachelor’s or Master’s degree in Business, Information Technology, or a related field.